Comments on: What this means for American Apparel http://formzine.com/all-things-fashion/what-this-means-for-american-apparel/ The Online Home of FORMzine Fri, 22 Apr 2011 16:14:08 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Blah Blah http://formzine.com/all-things-fashion/what-this-means-for-american-apparel/comment-page-1/#comment-1454 Blah Blah Sun, 29 Aug 2010 21:40:52 +0000 http://formzine.com/?p=9216#comment-1454 American Apparel is attempting to re-brand themselves, hence the "preppy" clothes and the shrinking presence of tiny skankwear. They are trending toward a look that can appeal to a broader range of customers, rather than narrowcasting to hipsters. And Dov Charney will never not be pervy, and the ads will probably never be "wholesome", but they're doing something to try to change the image [of the clothing]. He may not know very much about his finances, or etiquette, but I don't think that company is going down without a fight. American Apparel is attempting to re-brand themselves, hence the “preppy” clothes and the shrinking presence of tiny skankwear. They are trending toward a look that can appeal to a broader range of customers, rather than narrowcasting to hipsters.

And Dov Charney will never not be pervy, and the ads will probably never be “wholesome”, but they’re doing something to try to change the image [of the clothing]. He may not know very much about his finances, or etiquette, but I don’t think that company is going down without a fight.

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